The dojos that thrive year after year—the ones packed with loyal students, buzzing energy, and word-of-mouth referrals—they’ve cracked the retention code. So, what are they doing differently?
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Running a dojo isn’t just about throwing punches, mastering kata, or winning medals. It’s a business. A community. A legacy. And while you might’ve started your martial arts school with dreams of passing down knowledge and changing lives, chances are, at some point, you’ve been blindsided by the business side of things.
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Discover how to build a successful hybrid fitness model, combining online and in-person training for growth, retention, and efficiency.
Create a top-notch onboarding program that retains gym members, boosts engagement, and builds loyalty using these expert tips and tech tools.
If you've ever been interested in martial arts, then you would also be aware that there are a lot of different varieties out there. Some are designed as sports, others for meditation, and then there are, of course, some martial arts that focus purely on self defense. Choosing the right martial art for you depends on what you actually want to do with it.
There is something to be said for enrolling your child in any kind of extracurricular physical activity. After all, too many children these days lead sedentary lifestyles that are detrimental to their health. However, if you are still trying to find the right activity for your child, here are five reasons why you might want to consider martial arts over team sports.
As a fitness professional, you have an opportunity to make a significant difference in the lives of your members. People who partake in fitness classes are people who are looking to get healthier, lose some weight, or just live a more active lifestyle.
A sales funnel encompasses the journey you take web visitors through to try and convert them into a customer. A sales funnel can be as simple or complicated as you like, but in our example here,
So you love the fitness life and want to start your own gym? Here are a few tips to help get you started!
There’s a perception that marketing small fitness and lifestyle businesses can’t be done effectively.
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Before the start of the new financial year is one of the best times to update your business plan.
Acquiring new students is important, but keeping them engaged is what sustains long-term success. Retention is the key to a profitable dojo, ensuring consistent revenue and a strong community. Many dojo owners focus on marketing but fail to develop strategies that keep students enrolled for the long haul.
So when deciding what fitness classes your gym offer, the key focus should be on what your customers and potential customers would want.
First impressions count. Your website is usually the first experience or impression a (potential) member has of your business. A poorly designed website can give the wrong impression and mean that you miss out on a chance to get new members. Today we’re going to look at what actually makes a bad website so that you can do...well..the opposite!
A business is as good as the employees who work within it. Here we'll go through what you need to consider to make sure you hire the right people for your fitness business, while at the same time steering clear of some of the more common pitfalls in the industry.
No matter what type of fitness business you run, chances are, you are the cheerleader and motivator for your clients.
When you’ve been involved in the development of as many small businesses as I have, you see a lot of websites — and a lot of website building mistakes. If you’re building a website for your martial arts dojo, PT Studio, affiliate box or fitness center, here are some of the most common mistakes and how your fitness business can avoid them:
Amongst all of the advice that well-meaning parents and friends and spouses give when they find out you’re starting your own business, you’ve probably heard, “Hire someone better than yourself.” This is one tip that you should definitely follow. Your business is your baby, and like a baby, you wouldn’t just put it in the hands of any random person.
It is difficult for a software provider to meet the individual needs of all martial arts businesses. There are different styles to consider, different approaches to business and then there is the unique perspective and philosophies of each dojo owner
It is no secret that the fitness industry is booming. Greater health consciousness has led to more and more people taking to gyms and fitness centers worldwide. Having said that, certain personal trainers are more in demand than the others. Besides their greater client involvement skills, there is one important factor that marks their business as different from the rest and that is their business website.
<p>With more than 10,000 Affiliate Boxes around the world, how can you tip the scales in your favor and run a successful box. Check out these 5 tips for growing a fantastic affiliate box! 1 - Offer Free Classes Most affiliate boxes offer at least one or two free classes each week to draw the </p>
Sometimes business is easy. A new person walks in your door, asks to join your martial arts studio or dojo, and signs up there on the spot.
Organization and communication are key when it comes to retaining Box members. Get them right and watch your total membership skyrocket. Do it poorly and it will feel like you are trying to fill a sieve with water. Here are our 3 tips for growing your Affiliate Gym using your Box Management Software. Tip 1
Leads are oxygen for your business. If you are not generating leads through word of mouth, your website or some form of direct marketing then your business is in trouble. But it's not about how big your list of leads is, it's what you do with them. Basically all leads fall into 3 basic
I've been fortunate enough to spend the last couple of months in San Sebastian, Spain. As well as being a beautiful part of the world, San Sebastian is famous for its Pintxos Bars. They are everywhere in the old town of San Sebastian. The thing about these Pintxos Bars is that you often go to one bar which is famous for its pork dish and another bar for its mushrooms or another bar for its dessert. You get the idea.
Do you give prospects and clients the option to book appointments online? If not, here are four reasons why an online booking system is a smart choice for your business.
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Warning! If you are currently using paper records or Excel to manage your martial arts business, this article may make you squirm.
It’s easy to tell when someone LOVES what they do. On a recent holiday, I got to see first-hand how a passion for what you do gives your businesses an advantage.
The number one reason most businesses fail is because they expect the customers to find them. In reality, it’s a business’s job to find customers. When you own a business, opportunity doesn’t knock—you have to go out and find it. Here are three tips to help you generate more leads for your Personal Training Studio:
With a whopping 1.44 billion monthly active users (as of April 2015), Facebook is the most popular social network in the world today. The average user spends 21 minutes on the social giant every day, sifting through photos and videos on their newsfeed. With more than 300 million monthly active users, Instagram is the most popular photo-sharing network in the world.
In today’s economy, data is everything. With personal trainer software, you have the ability to track leads, conversions, sales, membership information, and more. But what’s the point of having all of this data? Many personal trainers and gyms would rather focus on the people they train, rather than the data they collect. However, capturing data and analyzing that data is one of the best ways to improve your efficiency, the services you offer, and even your conversions. Here are just four of the many reasons an effective information management system like personal trainer software is important:
