The dojos that thrive year after year—the ones packed with loyal students, buzzing energy, and word-of-mouth referrals—they’ve cracked the retention code. So, what are they doing differently?
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Running a dojo isn’t just about throwing punches, mastering kata, or winning medals. It’s a business. A community. A legacy. And while you might’ve started your martial arts school with dreams of passing down knowledge and changing lives, chances are, at some point, you’ve been blindsided by the business side of things.
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Discover how to build a successful hybrid fitness model, combining online and in-person training for growth, retention, and efficiency.
Create a top-notch onboarding program that retains gym members, boosts engagement, and builds loyalty using these expert tips and tech tools.
We've put together 42 activities from our most popular blogs to serve as a kind of checklist for your gym, box or studio. If you have some other great strategies for growing your fitness center through marketing, sales, automation or member retention, we'd love to hear from you!
So you want to start a Martial Arts business? Learning a martial art takes willpower, discipline and persistence. Guess what! Those are the exact things you need to succeed in a business too. Let us take you through managing your mindset, goal setting and common mistakes.
If you're a fitness business of ANY kind and want to get that competitive edge, The Business Of Fitness is launching soon especially for you! A fountain of industry specific business tips, tactics and strategies that you will wonder what you ever did without.
If you really want to show off your dojo and everything you have to offer, a free trial is by far the best way to go about it. You can host an open house or offer a free session – whatever works best for your schedule. No matter which type of free trial you choose, there are a few things you need to keep in mind to ensure its success.
Moving a prospect or lead to a paid member is the job of your sales function. There are some myths about sales, but as your own progression as a martial artist, sales and selling is a discipline. It involves a process of persuasion and while there are some techniques and tools, ultimately, you will apply your own style to the process.
Well integrated fitness club software very quickly becomes a core part of a business’s operations and staff come to rely on it for everything from booking and taking payments to storing vital member data and attendance tracking.
When it comes to marketing your yoga studio, there are several ways you can go about it. You can pay for ads on Facebook, you can write a weekly blog and advertise it, or you can post meaningful photos on Instagram to help capture the public’s attention. Here are 11 awesome tips to market your yoga studio on Instagram.
If you’re stuck and need new ideas on how to motivate your members, try some of these tactics out.
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The need for a website for your fitness center cannot be overstated. With a dedicated website you can market your gym, generate, capture and convert leads and manage online bookings - boosting your online visibility and offline business at the same time.
Your website is your greatest and most prolific salesman. But what is yours saying about you?
There are a number of commonly held beliefs amongst fitness professionals that often (unfortunately) stand in the way of them implementing smart, automated systems and getting the most out of their business. These beliefs often stop them from either successfully launching or growing their gym or studio. It can be a hard lesson to learn but
Effective marketing is crucial for growing your student base and establishing your dojo’s reputation. This blog covers both online and offline marketing strategies to help you increase visibility, attract leads, and convert them into loyal members.
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Going online is perhaps no longer an option but a necessity for businesses aiming to grow and expand their customer base at a faster pace.
Everyone loves a fitness challenge. How many viral push-ups, running, squats challenges have we seen during COVID-19? So popular. So much fun.
