Jump-start Your Holiday Season Offers with These Tips  

As we kick off the Christmas shopping season, Black Friday (29th November this year) through to Cyber Monday is the perfect time to increase engagement and boost sales. Our guide is packed with strategies to help your business create offers that attract early holiday shoppers and make the most of these high-traffic days. Here’s how you can strengthen client retention, generate extra revenue over the holidays, and draw in new members with standout Black Friday deals.

‍

1. Build Up to Black Friday with a ‘Pre-Sale Buzz’

Start creating excitement with teasers on social media, newsletters, and in your studio. This could be a countdown, hints at discounts, or sneak peeks into your upcoming offers. Engaging customers early helps build anticipation and increases the chance of a strong Black Friday turnout.

Idea: Offer “Early Bird” access with a special deal for members or social followers who RSVP or sign up for notifications.

2. Design Irresistible Black Friday Offers

Here are some fresh, creative ideas that cater to different types of clients and their Black Friday mindsets:

• Black Friday Bootcamp: Play up the high-energy vibe with a “Black Friday Bootcamp” designed for those who want an intense workout. Think of this as a fun way to channel the hustle and bustle of holiday shopping into a powerful fitness experience.
• Holiday-Ready Resolutions: Take advantage of New Year’s resolution season early. Offer pre-holiday memberships, allowing clients to get ahead on their fitness goals, along with incentives like reduced pricing for early sign-ups.
• Anti-Black Friday Zen Session: For wellness businesses or yoga studios, offer a peaceful “Anti-Black Friday” yoga or meditation session. This can appeal to clients looking to avoid the stress and take a mindful break.

3. Create Long-Lasting Value with Clubworx Credit Vouchers and Membership Deals

Holiday shopping is ideal for gifting, so tailor your offerings to include:

• Clubworx Credit Vouchers: Create attractive voucher bundles for classes or memberships. Offer incentives like a bonus class or a 10% discount when clients buy a certain amount.
• Membership Discounts for Longer Terms: Offer a “Buy 10 months, get 2 free” or “15% off annual memberships.” Customers are often looking to make long-term commitments with deals in mind.

4. Incorporate Cyber Monday Deals with a Digital Twist

For clients who prefer virtual interactions, Cyber Monday can be an excellent opportunity for online-only deals. This could include discounts on digital services or online training programs.

Idea: Run a “Cyber Monday Exclusive”—discounted access to training programs, online classes, video series, or virtual personal training sessions, perfect for those who want to stay fit from home.