Running a gym smoothly isn't just about having the best equipment or offering the hottest classes. It's about staying connected with your members and prospects at every step of their fitness journey. SMS has proven to be one of the most effective tools for gyms to engage members, reduce no-shows, and keep operations seamless.

From booking reminders to exclusive offers, timely and relevant communication helps build stronger relationships with your members while boosting your gym’s efficiency. In this blog, we’ll cover the top 5 SMS messages your gym NEEDS be sending to run a smooth operation, drive engagement, and increase retention, all with minimal effort thanks to automation tools like Clubworx. 

Feel free to copy and paste these messages straight into your automated SMS provider and get these triggers firing immediately in your Clubworx platform

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Here are the 5 SMS Messages Your Gym Should Be Sending 

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1. Class or Session Reminder

• Clubworx Trigger: Booking Due
• The SMS: "Hey [First Name], your [Class Name] session is tomorrow at [Time]! Don’t forget to bring your A-game 💥. See you there!"
• Why? Reduces no-shows by reminding members of their upcoming bookings, optimising attendance and ensuring classes are filled.

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2. Special Offers or Events

• Clubworx Trigger: some text
  1. Members who haven't attended a class in the last 30 days or who meet the criteria for special promotions/offers. 
  2. We can also easily send a bulk SMS to prospects and members of a specific segment. For example, we could send an ad-hoc bulk SMS to females who have done a kickboxing class this year.
• The SMS: "Hi [First Name], we’re offering an exclusive [Discount]% off on [Product/Service] just for you! Claim your deal here: [Link]. Offer ends soon, don’t miss out!"
• Why? Drives urgency and boosts engagement by offering members time-sensitive deals or event invites. Perfect for promoting events like Christmas specials, new class launches, or limited-time discounts.

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3. First Session Follow-up

• Clubworx Trigger: First class attended
• The SMS: "Hi [First Name], great job on completing your first class! How was it? We’d love to hear your feedback, and if you have any questions, we’re here to help. Book your next class now: [Link]."
• Why: Follow up with new visitors after their first session to keep them engaged. This is a crucial welcoming moment to encourage them to return and make attending a habit.

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4. Failed Payment Notification

• Clubworx Trigger: Payment Failure
• The SMS: "Hi [First Name], it looks like your payment for this month didn’t go through. Please update your payment details to avoid any disruption to your membership: [Link]."
• Why? Prevents membership disruption by alerting members of payment issues, allowing them to resolve the problem quickly. It also saves you the time, pain and embarrassment of having to ask members to their face or via a phone call.

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5. Days Since Last Visit

• Clubworx Trigger: Days Since Last Attended (e.g., 14 or 30 days)
• The SMS: "Hi [First Name], we’ve missed you! It’s been a while since your last session, and we’re here to help you get back on track. Book your next class today: [Link]."
• Why? It encourages re-engagement from members who haven't attended in a while. This helps maintain regular attendance and prevents members from falling out of routine and become a sleeper. We want our members to be engaged, getting results and singing us praise.

Other SMS Resources for your fitness business‍

‍Grow your revenue with these 4 SMS examples 

How to run a successful SMS marketing campaign for your gym or fitness business

What is SMS marketing for gyms and the fitness industry

Discover the top 5 SMS messages that your gym should be sending to keep your members engaged, reduce no-shows, and ensure seamless operations throughout their fitness journey.