There’s a perception that marketing small fitness and lifestyle businesses can’t be done effectively.
With all of the different business and entrepreneurs online, it can be hard to keep ahead of the game and prevent your presence from being swallowed up by the competition.
Before the start of the new financial year is one of the best times to update your business plan.
So when deciding what fitness classes your gym offer, the key focus should be on what your customers and potential customers would want.
First impressions count. Your website is usually the first experience or impression a (potential) member has of your business. A poorly designed website can give the wrong impression and mean that you miss out on a chance to get new members. Today we’re going to look at what actually makes a bad website so that you can do...well..the opposite!
A business is as good as the employees who work within it. Here we'll go through what you need to consider to make sure you hire the right people for your fitness business, while at the same time steering clear of some of the more common pitfalls in the industry.
No matter what type of fitness business you run, chances are, you are the cheerleader and motivator for your clients.
When you’ve been involved in the development of as many small businesses as I have, you see a lot of websites — and a lot of website building mistakes. If you’re building a website for your martial arts dojo, PT Studio, affiliate box or fitness center, here are some of the most common mistakes and how your fitness business can avoid them:
Amongst all of the advice that well-meaning parents and friends and spouses give when they find out you’re starting your own business, you’ve probably heard, “Hire someone better than yourself.” This is one tip that you should definitely follow. Your business is your baby, and like a baby, you wouldn’t just put it in the hands of any random person.
It is no secret that the fitness industry is booming. Greater health consciousness has led to more and more people taking to gyms and fitness centers worldwide. Having said that, certain personal trainers are more in demand than the others. Besides their greater client involvement skills, there is one important factor that marks their business as different from the rest and that is their business website.
Organization and communication are key when it comes to retaining Box members. Get them right and watch your total membership skyrocket. Do it poorly and it will feel like you are trying to fill a sieve with water. Here are our 3 tips for growing your Affiliate Gym using your Box Management Software. Tip 1
Leads are oxygen for your business. If you are not generating leads through word of mouth, your website or some form of direct marketing then your business is in trouble. But it's not about how big your list of leads is, it's what you do with them. Basically all leads fall into 3 basic
I've been fortunate enough to spend the last couple of months in San Sebastian, Spain. As well as being a beautiful part of the world, San Sebastian is famous for its Pintxos Bars. They are everywhere in the old town of San Sebastian. The thing about these Pintxos Bars is that you often go to one bar which is famous for its pork dish and another bar for its mushrooms or another bar for its dessert. You get the idea.
Do you give prospects and clients the option to book appointments online? If not, here are four reasons why an online booking system is a smart choice for your business.
The number one reason most businesses fail is because they expect the customers to find them. In reality, it’s a business’s job to find customers. When you own a business, opportunity doesn’t knock—you have to go out and find it. Here are three tips to help you generate more leads for your Personal Training Studio:
With a whopping 1.44 billion monthly active users (as of April 2015), Facebook is the most popular social network in the world today. The average user spends 21 minutes on the social giant every day, sifting through photos and videos on their newsfeed. With more than 300 million monthly active users, Instagram is the most popular photo-sharing network in the world.
In today’s economy, data is everything. With personal trainer software, you have the ability to track leads, conversions, sales, membership information, and more. But what’s the point of having all of this data? Many personal trainers and gyms would rather focus on the people they train, rather than the data they collect. However, capturing data and analyzing that data is one of the best ways to improve your efficiency, the services you offer, and even your conversions. Here are just four of the many reasons an effective information management system like personal trainer software is important:
The need for a website for your fitness center cannot be overstated. With a dedicated website you can market your gym, generate, capture and convert leads and manage online bookings - boosting your online visibility and offline business at the same time.
Your website is your greatest and most prolific salesman. But what is yours saying about you?
There are a number of commonly held beliefs amongst fitness professionals that often (unfortunately) stand in the way of them implementing smart, automated systems and getting the most out of their business. These beliefs often stop them from either successfully launching or growing their gym or studio. It can be a hard lesson to learn but
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Going online is perhaps no longer an option but a necessity for businesses aiming to grow and expand their customer base at a faster pace.
